Top 5 Beauty Retail Apps on Android in Germany: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Germany showed varied performance trends in terms of downloads and active users. This analysis provides insights into the performance of these apps, based on data from Sensor Tower.

Mein dm experienced a consistent increase in weekly downloads, culminating in approximately 45.8K by the end of December. Active users fluctuated throughout the quarter, starting at around 2.6M, dipping mid-quarter, and then recovering to close at nearly 2.6M.

For Douglas – Parfüm & Kosmetik, weekly downloads peaked at about 25.4K in late November but tapered off to 6.7K by the end of the year. Active users saw a notable rise, peaking at 421K in late November, before ending the quarter at approximately 254K.

flaconi saw a substantial increase in downloads, reaching a high of 21K in early December. Active users mirrored this trend, growing from about 78K to a peak of 138K, before settling at 85K by the end of December.

The RITUALS - Cosmetics app showed steady download growth, with a significant jump to 12K in the final week of December. Active users remained relatively stable, fluctuating slightly and ending the quarter at around 97K.

Lastly, Notino: perfumes and cosmetics experienced a rise in downloads mid-quarter, peaking at 7K, before declining to 1.3K by the end of December. Active users grew steadily from 22K to 34K by late November, before decreasing to 25K at the quarter's close.

These trends reflect the dynamic landscape of beauty retail applications in Germany during Q4 2024. For more detailed insights and data, visit Sensor Tower.